Discovery Channel to promote Santo Domingo
Discovery Channel Latin America has announced its broad-based support to promote the celebration of American Capital of Culture in Santo Domingo in 2010. The TV channel announced it would be airing several specials to its 130 million viewers in Latin America. Discovery Networks Latin America/US Hispanic has been cooperating with the American Capital of Culture program since 2002.
Enrique R. Martinez, director general for Discovery Networks Latin America/US Hispanic and Xavier Tudela, president of the American Capital of Culture organization made the announcement on Tuesday, 20 May. "Discovery Channel has a long tradition of sharing the most captivating stories, and thus it is the ideal media to highlight the capitals of culture, their historic significance, cultural wealth and their contribution to the world of the arts," said Martinez. Tudela stressed that the collaboration will be a channel for Latin American audiences to connect with the cultural integration tool that is the American Capital of Culture program. The Discovery Channel will air promotions that are expected to reach viewers in 33 countries.
In Latin America and the United States, the portfolio of Discovery Networks Latin America/US Hispanic (DNLA/USH) spans 12 channels. In Latin America 10 brands are distributed with programs adapted in three languages.